The goal is to show the brand's advertising to the user when the latter is near the company . Waze Ads will allow companies to take advantage of the journeys of , to promote their brand. Advertising figures Among the advertisements on Waze, which locally inform and influence drivers: 26% trigger a visit intention 45% complete their navigation 71% provide information on a nearby brand/offer Purchase models and services offered by Waze Ads Regarding the services that are offered on Waze Ads, there are 3 available.
Table of Waze Ads purchase methods Table of purchasing methods and solutions These services can correspond to the different budgets of the companies. To better choose fax list the mode of purchase which corresponds to your strategy, it is necessary to know what the services correspond to. The common goal of these services is to list outlets on Waze at the best time for users . The PIN service The PIN is used to position the store of the brand the exact place where it is located . Its objectives are therefore to reference the shops on the map as well as to make them all the more visible.
With Waze Ads PIN solution PIN Solution – Waze The arrows The signaling arrows come before the PIN. In other words, if the latter is not displayed on the screen, an arrow appears to indicate the store located nearby . Its operation is simple: when a Wazer presses the arrow, the map refocuses on the nearest PIN, which will then display the banner and additional information about the store. Screen with Waze Ads arrow solution Solution arrow- © Waze Takeover With regard to the Take Over, the latter makes it possible to reach an audience on the move , by broadcasting advertising to Wazers who pass near the store (within a radius of 10km) during opening hours.
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