Chrome will soon get controls allowing consumers Industry Email List to block cookies. Browser-level blocking, third-party ad-blocking apps, and new regulations like GDPR and the California Consumer Privacy Act (CCPA) are quickly relegating the old cookie to Industry Email List the Internet trash can. This is widely seen as a fundamental shift in online advertising. What does the death of the cookie mean for marketers and advertisers like you? Should you give up marketing and pursue your passion for painting cats eating ice cream?
You can put the brushes away for now. As change is Industry Email List coming, marketing as we know it will survive without third-party cookies, and more efficient data sources are already in the oven. Do you feel that? This is the future of marketing. What killed the third-party cookie? Just as Apple quickly scuttled Adobe Flash from the digital landscape (which, honestly, no Industry Email List one but Homestar Runner misses), it also put the first knife in the cookie. While Mozilla and Apple have enabled third-party