Take the Long Road to Producing Special Database Now, to understand the off-page seo ranking factors, we are going to analyze how this algorithm evolved and what it considers today to evaluate backlinks.popularitythe creators of PageRank realized that search engines could present the best results to users based on the popularity of pages, rather than placing them in alphabetical order or by subject .the logic would be the same as for scientific articles: the more citations they receive, the more relevant they are for the academic world (without the author having to search for those citations).thus, the more links a page receives, the more relevant it will be Special Database for the search engine. It could then appear higher in the results and even transmit more link juice for the links included in its pages. this logic, however, did not work for a long time, since it was very easy to create hundreds of links for a page .
Therefore, today the search engine considers many other factors when evaluating backlinks, as we will see later. However, the search for a Special Database greater number of references for your pages is still valid. It's just not worth manipulating seo off page, ok? creating backlinks on fake pages or receiving many links in a short period of time can cause your website to be black hatted and hurt your rankings. diversityto refine the algorithm it was necessary to add new criteria to the popularity of the pages. now think: what is worth more to determine your relevance, one person quoting you 100 times or 100 different people quoting you once? for google, the second option shows Special Database that you have gained the trust of several people (not just one), which is much more significant. Based on this perception, pagerank began to also consider the diversity of domains with backlinks for the website .
This change already complicated the black hat a bit, since it was not enough to create many links, but they should be created in different places. Special Database but still, it wasn't enough. Pagerank needed to evolve even more. After all, it was still easy to get backlinks from several different websites, even if they didn't make sense to the user. Therefore, new factors were added to the algorithm to evaluate the relevance of a page context what do Special Database you think is more relevant for a car page: receiving backlinks from portals in the automotive sector or from a fashion magazine? for google, a network of links within the same topic makes much more sense. When that does not happen, the search engine understands that there are great chances of being a manipulation.