Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy's free content marketing course.) Quick Blog Writing Tips Conduct research if necessary to convey your point. Make your content skimmable; break it into digestible chunks. Include interesting quotes or facts for emphasis on the subject. Paint a full picture with images, graphics or video. Use Grammarly to catch mistakes. If you don’t know where to start, start by telling a story. Reference social media posts.
Each sentence should convey a single idea. While you have several tools and tips already, we wanted to provide you with some formatting guidelines to use before you publish your own. Blog Format Guidelines Include H2s to arrange ideas. Center your Images. Add alt text. Keep your fax number list sentences clear and concise. Use media with purpose. 1. Include H2s to arrange ideas. When you begin typing your blog content, it’s important that you divide paragraphs into sections that make it easier for the reader to find what they need. If you’re just starting out, then focus on the overarching H2s you want to talk about, and you’ll be able to branch off into subheaders and more naturally as you continue.
Center your images. This is a simple practice that can help your content look more professional with little effort. Centering your images keeps the reader’s attention drawn to the subject — not searching for elsewhere. Centering also looks better when translating from PC to mobile devices. As formatting transitions to small screens or windows, a centered image will remain the focal point. 3. Add alt text. So those images you centered earlier, make sure you have descriptive alt text for them, too. Image alt text allows search engines, like Google, to crawl and rank your blog post better than pages lacking the element. It also leads readers to your blog post if the keywords included are what they searched for in the first place. Besides SERP features, image alt text is beneficial to readers by providing more accessibility. Image alt text allows people to better visualize images when they can’t see them, and with assistive technology, can be auditorially read aloud for people to enjoy. 4. Keep your sentences short and concise.