Gaming in APAC has seen tremendous growth in the last 18 months and all eyes are on what the future holds for the region. With more thumbs on screens, keyboards, and controllers industry list than ever before, the region already represents 49% of global consumer spending on games, and China, Japan, and South Korea make up three of the top four global gaming markets by consumer spend. By the end of 2021, the region is expected to have 1.62 billion gamers, or 55% of industry list players worldwide, up from 1.2 billion gamers in in the APAC region is expected to reach 1.62 billion by the end of 2021, compared to 1.2 billion in 2019 To help game developers.
Publishers understand what lies ahead and score big in APAC’s gaming future, Google commissioned leading games analytics experts at Newzoo to research the industry list forces shaping gaming markets in mainland China, India, Japan, South Korea, Taiwan, and Vietnam. The research covers players in the Asian gaming market who industry list are aged 18 to 65. Differences in economies, regulatory requirements, technological literacy, and internet infrastructure and accessibility industry list contribute to a diverse APAC gaming landscape. There are, however, three broad themes that connect markets in APAC, which developers can leverage for growth. Gaming is the new social media.
APAC’s leading game markets have set the global standard for social features in games, such as in-game communication, friendship or mentorship systems, leaderboards, and industry list player versus player (PvP) modes. With the emerging metaverse, publishers have an opportunity to further shape the creative and social experience in virtual gaming worlds for an already industry list receptive audience. Console gaming is on the rise: Except for Japan, console gaming in Asia has never quite reached the popularity it has in non-Asian markets.