First of all the names try to match the content of the attached file. The press release should bear the title and date and the graphics with an exact caption. Their size is also important. Those that weigh too much may cause your mail to fall into the recipient's SPAM or not reach them at all. Do not send unnecessary attachments choose only those that are most important from the journalist's point of view. If you have additional materials please mention it in the body of the message or send a link to a compressed folder that the journalist will be able to download and use those files that he will need to prepare the article.
Email title Just like a book is judged by its cover an email is judged by its title. releases every day so make sure that the title of the news attracts attention. Choose the most interesting data from your material ask a question that the journalist will want to know the answer to immediately. Do not write the title in capital letters do not paste unusual whatsapp mobile number list characters it may be perceived as SPAM or simply discourage the journalist. Remember the title must be substantive and respond to the interests of the person you are writing to. E mail text an example of an e mail written to a journalist An example of an e mail written to a journalist Right after the title this is another important aspect that also affects whether the journalist will be interested in reading the material.
No one likes to read overly long emails that mean nothing. Try to provide the most important information and get straight to the point. Use your email to encourage the journalist to open the press release and contact you. Follow up Contact with a journalist does not end with sending him a press release. If you care about good publications you should contact him a day or two after sending the email.